Nowadays, branding is more important than ever. Although we’re not always aware of it, people like to make snap judgements about others based on how they look, especially if they are considering engaging a service or making a purchase.
It has also become a part of the everyday, with people going about their lives experimenting with new and fun styles. We think that the exploration of style and branding is exciting, and would love to share a few ideas on how to elevate your style in 2024.
If you haven’t already thought about it, one way that you can really step up your personal style in 2024 is with custom stationery. Personalised stationery can be a great way to upsell yourself, or ensure you make the right kind of impression on others.
Branding for Work
Having the right stationery can make a huge difference when making a first impression. For instance, a heavy, well made pen is more likely to make someone think of you as affluent and influential. Rather than use a simple ballpoint pen, a luxurious pen can be a great way to come off as well prepared, and is often something to be thought about when selling large purchases like a home or car to others.
Alternatively, fun and eye-catching stationery like a custom promotional pen can be a great way to catch an eye at a local fair, and might draw in more attention to your stand and products than if you hadn’t included it.
Now, if you think we are full of hogwash, consider this. When you last walked around a series of information booths (for instance at a university open day, or at a conference for your work), how often did you go visit a booth simply because they had a fun product like a custom promotional pen to walk away with?
Alternatively, giving out custom stationery can help with the retention of customers to your business. For instance, if you run an auto shop and give away free air fresheners with every service, then the next time someone needs your assistance you can have your contact information readily available and hanging from their rear-view mirror.
Using a targeted strategy like this can help you to stand out, and might even make a good impression on your boss if you have certain targets to meet. Otherwise, it can just be nice to have products that people associate with you at certain times.
Branding for Style
Branding for personal style rather than a functional or work-related purpose is a bit of a newer concept, but one that we encourage you to embrace whole-heartedly. It can be a great way to make yourself feel more confident, or even to simply make your workspace and tools easier to find and manage.
For instance, custom stationery like colour-coded notepads, pens, or notebooks can be a great way to keep track of your belongings. You can colour-code them for work (like having multiple projects be different colours), and add a flourish to your personal space by using something more interesting than simple labels.
Alternatively, you can have pocket protectors, custom promotional pens, rulers, sticky pads, or any other stationery you can think of made to be a fun colour or design just for your personal enjoyment. This can help you to actually use the tools at your disposal, and makes a fun and hospitable impression to those you meet.
If you work from home (or work within the home like managing a household or children) having a personal style can be more important than you might initially think. In these situations, it’s often isolating when you lack conversations with other adults.
In these cases, it can be really easy to slip into messiness or not caring about your personal style and brand. Sometimes, this can even escalate to feeling disconnected from yourself or lost from your personal sense of fun and style.
Having a small touch like a personalised bit of stationery might not change much straight away, but it can be a small reminder that you have agency, and can help to remind you of your own sense of style when working from home or working within the home.
Particularly in today’s world, with more and more people working from home post COVID-19, it can be a great way to get yourself some spark back.
What Custom Stationery Is Available?
You might not be surprised to hear, but in 2024 there is a ton of absolutely amazing custom stationery available. One of the best places for custom stationery is Yay!Promos, who offer a truly staggering range of products. Whether you want an air freshener, a custom promotional pen, notebooks, jotter pads, water bottles, or genuinely any stationery you can think of, Yay!Promos has the solution for you. So get in touch with a member of their friendly team today to get started on elevating your style for 2024.
