The writing is not just on the wall when it comes to reaching your target audience, it’s also on the paper you choose. This is why custom stationery is one of the most effective ways to promote your brand.
Many companies make the mistake of thinking that all promotions should only be done in an online capacity.
That is not the best approach for a number of reasons.
- You are trying to compete in an incredibly crowded market
- The effects are not always quantifiable
- Online campaigns do not have a long shelf life
- Stationery items are a tangible thing with a tried and true history of working
The other advantage of promotional stationery is that it keeps your brand in the limelight for long periods. It can often be a reminder of just who you are with a loyal client, especially at a time when they may need your services or products.
Adding value to your promotional products
With the attention to making sure that you have your online presence working as effectively as possible, it is easy to overlook how much value traditional marketing offers.
One of the most powerful forms of marketing is to have promotional products that can be seen, touched and, in the case of quality promotional sweets and chocolates, even tasted.
That is not to say that you need to disregard what you are doing as far as your online marketing goes. In fact, it makes good business sense to ensure that all your marketing is supportive and helps reach your target market and bring them on as paying customers.
The thing about promotional products is that they can give you a winning edge by adding something of value to your clients and work as a way to keep them coming back as loyal customers.
Once you have a client who appreciates your service or products, you must remind them that they are a valued customer. Promotional items that showcase your brand in the best light are the perfect way to do just that.
No amount of Thank You emails will have quite the same effect or build that special connection as custom stationery, promotional pens or other gifts and giveaways can.
Writing your name and making it count
There is something unique about having your name on the top range of promotional pens in Australia. Despite people using their mobile phones, computers, or laptops for sending messages, there is nothing that stays in the memory like physically writing something down.
This is precisely why promotional pens and paper still offer one of the most efficient and effective ways of putting your name out there.
People will often notice your brand name without even realising it, and that can be for both the person using your promotional pen or paper or someone who happens to pop by that person’s desk.
It can even be an unrelated business to what you offer such as an insurance company and a winery.
The next time the insurance employee is looking for a wine, they will have that particular winery name in their head and they will even recognise it at a local liquor outlet when they are simply browsing the aisles.
That same story can be reversed if it was a wine company employee looking for insurance and remembering the insurance business name or motto when they are searching for the best option to insure their car, home or travel needs.
It is not the industry that is important, it is the message you send and how you get it across.
Stronger promotions and better results with YAY!Promos
When it comes to highlighting your brand and what you offer, there is one name that stands out for providing the ultimate in promotional products and customer service. That’s YAY!Promos.
You can raise your business profile and have your name reach the right market with the highest quality in specially branded items like custom stationery and the best promotional pens Australia offers. Having an experienced team of experts means you get the best possible outcome and better value all the way.
It’s time to put your brand front and centre for your potential customers and remind your current clients just how much you value them. Talk to trusted professionals and grow your business with the proper promotion.
YAY!Promos are always here for you.
