With the right branded corporate gifts, you can make more of any corporate event.
The whole point of any event is to get people talking about your brand and name in the best possible way.
Whether it’s clients, new customers, prospects, stakeholders or employees, you can make a real impact with a choice of the top corporate gifts Australia has on offer.
There are a few key things to remember that will have your name and reputation shining in the best possible light.
Different Corporate Events and Different Approaches
There is a wide variety of corporate events that your company might take part in. This is when it is crucial to set your branding to suit that particular event.
Each of these types of events need a different approach. It is a mistake to try to promote your brand in the same way in all cases.
The events you may be taking part in or hosting include;
- Expos
- Trade Shows & Fairs
- Conferences
- Seminars
- Workshops
- Corporate Dinners & Fundraisers
- Networking Events
- Product Launches
- Celebratory Events – such as Xmas or EOFY parties or a business anniversary
There are also smaller functions that may also give you the opportunity to advertise what you offer. The key is to stand out for all the right reasons and in the best possible way. That’s where corporate gifts can make a huge difference to your profile.
The Different Corporate Gifts in Australia
When it comes to a large event with a certain amount of anonymity about it, your corporate gift will often say more about you than your advertising material and the layout of your stand.
Most expos, trade shows and fairs can be overwhelming to those attending. You have a short period of time to make an impression on a prospective client. Once they have left your stall, they could be thinking of what you offer but they will be presented with the next promotion within just a few minutes.
That is where branded corporate gifts really come into their own.
That same person could be walking away but now they have your branded gift to keep and to remind them of who you are and what you can do for them.
This is the priceless form of promotion at any large corporate event.
Forget the bag of advertising material and clumsy, hard to carry folders. You can add a small and useful gift set that will keep you top of mind for longer than a poorly made coffee mug.
Keep the branding to a minimum and the quality as high as possible. Remember that your name will be associated with the corporate gift. Cheap and nasty is not what you want to be known for.
Giving your Brand a Boost
The whole exercise of taking part or hosting a corporate event is to make it the best it can be.
We all know the difference between a corporate event that is a winner and one that falls flat.
Your participation in a corporate event says more about you than you might realise.
- Choose an event that adds to your prestige or showcases you as a top participant.
- Select the best way to stand out from the crowd (as there may be competitors there too).
- Add something special to your presentation – which is where your choice of corporate gift is vital.
For internal events, such as an anniversary of the business or EOFY party, your corporate gift can be more personalised.
This is where you can show appreciation to your staff and loyal clients.
A cheeseboard, wine gift pack, picnic backpack or hamper is a great way to spread the goodwill.
Have your brand say something about you and your way of doing things with a bit of the Wow factor.
Your next corporate event could be the one that takes your profile to a whole new level with a little pre-planning, clever strategy and by utilising the best corporate gifts Australia has for you.
