For a lot of brands, big and small, Christmas is crunch time. This is the time of year that you get your name out there, investing in marketing strategies to push people towards your products and services throughout the year to come.
There are lots of different promotional products to choose from, particularly close to Christmas. You want to make sure that you are creating something that is giftable, so people will actually distribute your advertisement to their loved ones, or use it throughout an office space.
Functional, marketable products are much more useful as promotional products because they allow people to use them every day, rather than being put on a shelf somewhere. After all, out of sight is out of mind.
So, what is the solution? We think that it is high-quality, high function products like custom stationery and custom promotional pens that make the most sense as promotional strategies around Christmas.
Custom Promotional Pens
Custom stationery or custom promotional pens are a great way to get your business name out there, whether you are an international, multi-million dollar company or someone working out of their home.
Everyone loves good custom promotional pens, especially one that is high quality. In fact, a pen with a logo or message imprinted is one of the most common custom stationery products out there.
A pen is something that can be used every day. More than that, it can be placed in a high visibility spot, or given for free after each and every service or transaction. Pens are also very functional. Most people need a pen on a daily basis, so very few people would refuse a pen, even if they weren’t interested in the company the pen was advertising.
When people use and love their pens, they will begin thinking about your brand more often. Associating your brand with a high-quality item that they use every day will put you at the top of the mental list whenever someone requires your particular service again.
At Christmas, everyone needs a pen. From signing gift cards at the last minute, to quickly adding a stocking stuffer when you forgot to pick something up on the way home, pens make very versatile gifts.
Christmas custom promotional pens could even be a collectable item if run for enough years. Changing the design each year, and changing from the base design that is usually available means that you can get multiple copies of your branded logo into the homes of customers to be available throughout each and every day of the year.
If just a pen alone is not enough for promoting your brand, why not try expanding to an entire care package of custom stationery. Over Christmas, this can make a great marketing strategy because it gets ahead of the need for new stationery in the New Year.
Changing over a diary can be difficult, with many stores quickly selling out of the next year’s diaries well in advance. As a result, having a promotional diary available after Christmas can really save someone in need.
In addition, this custom stationery can make a really nice gift. Depending on how well you know the person, you can make it highly personalised, or even just a nice, clean work diary with their name.
In addition to notebooks, you can create a variety of care packages with customisable items like notepads, sticky notes, calendars, or even stickers. A full care package is enough stationery to set someone up for the year ahead.
You can offer these personalised branded promotional products either for personal use, or to an entire office of clientele. The amount of promotional products you make available to your customers is entirely up to you.
If you are a consultant for one client in an office full of potential clients who are busy working over the Christmas period, having a care package sorting out their stationery for the next year might be a great marketing strategy to get your brand name out there in front of potential customers.
If you are just looking for a high-quality branded product to use inside your office, the notepads and sticky notes are great for inter-office communications. You can even make them fun colours or patterns to enhance your employees’ work days.
If you are still unsure about the utility of custom stationary, try checking out some stationery hashtags on social media. People love organisational tools, and there are thousands of products making waves on social marketing sites. There has never been a better time to join the stationery craze!
Enhance your Christmas Marketing Strategy with YAY! Promos
When looking for the best in custom stationery, look no further than YAY! Promos. They provide high-quality, functional stationery products that are certain to bring fun and joy to your marketing strategy this Christmas period.
To get stuck into creating your new branded custom stationery or custom promotional pens, get in touch with YAY!Promos today.