Life is sweet when you can use the power of branded promotional products.
You want to make the best impression possible. That includes keeping your brand top of mind with your target market, existing clients, and partners.
What better way to show that you have something out of the ordinary to offer than using highly prized promotional products and branded corporate gifts?
This is when your promotional efforts can afford to be a little left-field and show that you are capable of thinking ‘outside of the box’.
Branded confectionery is the perfect example of adding another dimension to how you are seen and how you would like your name to be remembered.
How Branded Confectionery Works
It doesn’t matter who you are, what industry you work in or what your business position is – nearly everyone loves a sweet here and there.
It could be anything from a jellybean or two, some rock candy, or a refreshing mint.
There’s a moment in the day when you just crave something to give you a boost or a pep-up. Now, just think for a minute that when that person reaches for their little sugar hit, they see your name.
It’s your brand that they subconsciously take note of. It’s your brand that is connecting with that sweet feeling. Your brand is that pep-up or a boost to their mood.
Now just think of whom they are going to remember most when they think of a company they know or want to know. Yes, it’s your name that’s likely to be top of their list.
How can such a simple idea work for your brand?
The Smart Thing About a Soft-Sell Approach
With the pace of the modern world and the saturation of information out there, it’s little wonder that standing out from the crowd is difficult.
The idea that your brand name or logo will be remembered amongst the thousand and one other things that someone is being presented with may seem almost crazy.
That is unless you do something different and don’t try to sell your brand in a straightforward approach and get lost amongst the promotional pile-on.
It’s been proven time and time again that adding some value to someone’s day is a much more powerful way to stay in their memory.
An example is going to a trade fair or conference.
- You are presented with a huge variety of presenters and displays to take in.
- You make your way around and make a judgement on what will and won’t be of interest.
- You talk to many different people – some engaging and others not.
- As you leave them, you are given a business card.
One of those many people you’ve met has given you something different.
They hand you a special promotional gift that is not outlandish or heavy handed – it’s a shiny tin full of mints.
Sometime later, you are going through those business cards and trying to remember or even picture the person you were talking to.
Who will you remember the most?
There is a pack of mints on your desk which is a reminder of that person and whom they work for. Now, who are you going to call first out of all those people?
That’s the winning business edge that quality promotional products can give you and your brand, such as promotional confectionery in this case.
Your Brand on Everyone’s Lips
It would be wonderful to have your name on everyone’s lips and here’s a way to do it.
With promotional confectionery, that is exactly what you are doing while showcasing your business as something positive and even uplifting.
It comes down to using well-made products that associate your brand with a high level of respect.
It is the same idea as making the most of quality Australian made promotional products. Promoting your brand as a business of quality is important.
You can get a full range of high-quality promotional products including the best in Australian-made, eco-friendly and sustainable options.
There’s also a great selection of promotional novelty items and confectionery that makes a mark.
Where do you find them all? With the leader in promotional gifts and products. That’s Yay Promos for you.
Make a name for yourself with the top name in corporate gifts and promotional products – YAY!Promos.
