There has never been a better time to be a sustainable business.
The opportunities to make your brand stand firm with sustainable initiatives are growing by the day.
There are numerous ways that a business can adopt sustainability practices that can be anything from minor or major changes. From turning to a paperless office to offsetting the overall carbon footprint, the scales of such initiatives are many and varied.
It is no longer possible to ignore the fact that sustainability will play a key part in the profile of a business. Of the different ways a business promotes itself, having a sustainable approach or initiative often gives that company a competitive advantage.
Consumers are constantly looking at how eco-friendly a business is, and they will often favour a company that can show it has a sustainable approach.
Promoting your Brand in a Sustainable Way
One of the avenues for promoting your business as being sustainable and eco-friendly is in the actual promotional material.
There are new and inventive methods for utilising promotional products that offer a sustainable component.
These include a wide range of items, such as those using materials which are:
- Bio-degradable
- Recycled
- Reusable
- Environmentally friendly
These factors play a key role in how your brand is viewed by the ever more discerning consumer.
To maintain an advantage over your competitors (or match their high standing as an eco-friendly business), you need to promote yourself as being more than just a leading brand in your field.
It is little wonder that more companies are utilising their sustainability objectives and advances to show they are not just interested in making a dollar. Without adopting a sustainable approach, a brand can be at risk of promoting themselves as purely profit driven and that profit is often presumed to be at the expense of the environment.
Home Grown Sustainable Promotional Products
There are a number of quality-made products that can promote your brand and your environmental awareness.
The long list of promotional options cover everything from bamboo clothing and socks, recycled cotton tote bags, bio-degradable and recycled water bottles to custom reusable coffee cups. All you need to do is find the right eco-friendly promotional items that work for your brand and your clientele.
The added advantage you can gain is to choose quality Australian made promotional products.This shows that you are not only eco-friendly, but you are reducing the carbon footprint by selecting locally made items that don’t need to travel long distances or use resources from overseas.
Top Choices in Eco-Friendly Promotional Products
Examples of quality made, promotional products that are sustainable and eco-friendly range from items as varied as pens and notebooks to drinkware and leisurewear.
Two classic examples are promoting your brand through reusable coffee cups and eco-friendly caps.
Australians are coffee lovers. More than a million cups of coffee are sold every day.
Having your brand associated with the joy of a morning or afternoon brew is the perfect way to promote your name. Now you can do just that with the ongoing use of a reusable coffee cup. There is hardly a better eco-friendly promotional gift. Having a coffee cup that is a combination of 50% natural rice husk fibre and 50% BPA-free polypropylene is very inventive. It also gives a natural look to the coffee cup itself.
Using waste products such as rice husks prevents the environmental impact that comes with burning it.
What about the environmental issues related to plastics?
If you’ve never heard of PET before than you’ve probably seen and touched it in the form of the soft plastic used in soft drink bottles. This plastic polymer can now be melted down and re-spun into a new polyester fibre.
Eco caps are made from 100% PET and are a great alternative to using precious raw materials. You can have your brand name or company logo embroidered on the back and front of this special range of sustainable headwear. The fact that they look great is just an added bonus.
These are just an example of the ways you can get a competitive edge by using eco-friendly promotional products that are not just sustainable, but quality Australian-made.
That’s the advantage of dealing with the leaders in the field.
That’s YAY!Promos for you.
